Brand Kit
Download allBrand concept
PM.finance aims to be the world's leading platform for PMs, where professional ability is no longer held back by technical barriers, infrastructure cost or access to capital. A strategy that is truly worth something should stand up to validation and earn trust through sustained performance. By connecting talent, technology, strategies and capital, we are building a global quant investment ecosystem built on professional ability, measured by verifiable results and oriented to long-term value.
The idea behind the logo
PM × AI
The star inside the P borrows the spark that generative AI has made its own; it stands for insight being generated, distilled and amplified. It emerges from within the P, saying that insight worth having begins with the PM; AI and quant infrastructure then unlock that potential, so professional insight holds up to validation and earns the market's recognition in practice. The solid outline of the PM letters conveys the platform's professionalism and reliability.
Wordmark
The preferred form — use it wherever there is room. Leave clear space of at least the width of the P on every side, and never place it below 80px wide.
Do not set the wordmark yourself
The wordmark is drawn artwork: the spacing and the P's counter were adjusted by hand, and no font off the shelf produces the same thing. Wherever the brand name has to appear as a logo, use the files above rather than typing it.
Lockup
The wordmark already contains the PM logo, and the icon is cut from it. Each appears on its own; they are never set side by side.
Icon
For places the wordmark will not fit: avatars, app icons, favicons. Never below 24px.
Common sizes
The app icon at the standard sizes, ready for app stores, site icons and desktop shortcuts.
Social image
1200 × 630, for article artwork, link previews and partner material.
1200 × 630
Size and clear space
Clear space
Leave clear space of at least the width of the P on every side. Keep text, graphics and the edge of the page out of it.
The gap between the two dashed lines is the width of the P.
Minimum size
Below are both forms of the logo at their actual minimum. Any smaller and the star in the P fills in, and the logo loses the thing that identifies it.
80 px
Wordmark · 80px minimum width
24 px
Icon · 24px minimum
Icon construction
A rounded square with a corner radius of 23% of the side. The PM letters take 70% of the side, with a third left above and below. Measured off the supplied file; redraw from that, not from these numbers.
Colours
Click a swatch to copy its value.
The logo on each background
The dark version on light backgrounds; the light version on dark backgrounds and on brand blue. Never the dark version on brand blue.
Misuse
When you use our logo, please do not do any of the following.
In use
The logo as it appears across the product: site navigation, phone home screen, social avatar, email masthead, share card and browser tab.
Press and partnerships
Write to us for other formats, higher resolutions, or to check whether a particular use is alright.
app@pm.financePermission
The PM.finance name and logo are our trademarks. These files may be used, unmodified, in press coverage and in a partner's factual description of us — not to imply a partnership with or endorsement by us.